VIFF 2011: Miss Representation
October 12th, 2011 by monnibo
When the trailer for Miss Representation started making the rounds on social media, I knew I wanted to see it. Fortunately, it screened as part of the Vancouver International Film Festival 2011.
This documentary film, written and directed by former actress Jennifer Siebel Newsom, seeks to expose and question the representation of females in the media—particularly modern American culture.
So many people grow up without media literacy—truly understanding the political economy of mass media.
Modern mass media in the USA (and consequently Canada) is mainly dependent upon advertising revenue, whose sole objective is to sell a product. These advertisements rely on making people feel insecure and anxious as well as using sexual imagery.
Advertisers are not the only culprits of this act. American teenagers spend approximately 10 hours and 45 minutes per day on media consumption, including listening to music, browsing the internet, watching television and movies or reading magazines. There are so many choices available that movies, music and entertainment shows consistently resort to violent, sexual and demeaning imagery to break through the clutter. These messages influence predominant cultural ‘norms’ and political discourse.
Between interviews with famous and powerful women such as Jane Fonda, Katie Couric, Margaret Cho, Condoleezza Rice, Geena Davis, and Rosario Dawson, the film shows startling facts and statistics about the role of women in one of the most powerful countries in the world: Read the rest of this entry »
Category: Out & About, Rant, TV/Movies | No Comments »

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